12 Dec

Things to Avoid When Branding

For small companies, branding is extremely important. This is considered as a major challenge by small businesses because of the lack of resources, funds, manpower and time. A company that doesn’t have a well-defined brand will have trouble with differentiation in the marketplace and with generating media awareness. Here are some common mistakes to watch out for.

Create a vague brand or over-complicate it.

The standards for every future business process with a brand are set by first impressions. The way you communicate your brand can greatly impact your success than the product itself. Avoid unsure statements – your brand should be an enthusiastic reflection of what it stands for. Also, strive to be simple when initiating the branding process, as it can be tempting to add things. When it comes to logo design, you don’t need to use a lot of colors, or different graphic element to represent every department of the company. Clean, simple elements are easily remembered, so avoid over-complicating things.

Forget to monitor your brand’s usage.

After developing brand guidelines, be proactive about monitoring how your branded elements are being used. Maybe down the road you need a new ad and want to use a color outside of the palette? Keep in mind that every time you deviate from your brand guidelines, you weaken their power and association with a more unified branding campaign. Consistency gives companies the opportunity to become sustainable brands, build trust, recognition and greater profits, and invoke a feeling in their customers.

Try to mimic the look of chains or big brands.

As a small business, slice out your own identity and leverage your independent status to attract customers looking for more original offerings that are authentic and align with how feel about themselves. All too often, big brands are burdened by bureaucracy, restricting their flexibility to react to changing needs. Be innovative, bold and stand for what you believe in.

12 Dec

Ways to Keep Your Business Ahead of the Competition

There are some time-tested strategies of winning the pressures of business marketing competitions. While this is one of the many trials you’ll face, there are measures you can take to lessen or even avoid some damages.

Build Relationships

One of the smartest things that a business owner can do to enhance their business presence against many competitors is to setup and exclusive relationship with a local supplier or distributor. In this agreement the business owner will always come directly to a specific supplier for their product, and in turn, that supplier will make his products exclusive only for that specific business owner. This will not only leads to a better or cheaper pricing for supplies, but this also cripples your business competitors, giving them a hard time keeping their business going.

Swift Action

Making potential customers to act quickly is vital for a business owner who faces few business competitions. If procrastinating is allowed for customers, it will often lead in inaction or a profit for direct competitors. It’s important to grab consumer’s attention and make them act swiftly. This is possible by giving them limited time offers or other enticing deals.


In the simplest sense, being unique is considered as one of the most effective ways for a new business or startup to bet out the competition. This could grab the public’s attention. Here are some ways: money back guarantees, supporting local suppliers and favoring the environment on your business standards. They actions look small, but they can affect your business greatly.

Business competition is going to exist no matter what niche you’re in. Knowledge on how to keep your business ahead of any competition, however, will lead to success.